Portland Timbers Axe Campaign

Services: Web App Design

Agency: Harlo Interactive

Creative Director: Danny Decker

Engineer: Luis Cruz

Branding: Studio Jelly

Every ten years the Portland Timbers celebrate with a photoshoot of the entire city. Axe-wielding fans pose in their most fanatic gear in the hopes that their shot will be used in promotional materials.


See the live site here

Gaming the System

For 2020 the Timbers decided to take the campaign to the next level and Harlo was commissioned to build an online gallery. Fans could upvote their favorite portrait for the opportunity to be featured on billboards around Portland Oregon.


I'm always excited to meet new people
or hear from old friends.